top of page
Esra Yazıcı Logo

Healthcare Marketer. Storyteller

WHO AM I?

Marketing Leader with Digital Expertise

Esra Yazıcı

Marketing Assoc. Director with Digital Expertise and 20 years of experience in the Healthcare industry, across Pharmaceutical, Dermo-Cosmetics,  OTC and Dental Care portfolios. Core strengths include marketing management, digital strategy, content marketing and digital enablement.

In addition to strategic focus, I bring a storyteller’s eye — constantly curious about people, their emotions and the motivations behind their choices. This deep curiosity fuels both my work as a published fiction author and my ability to uncover powerful insights that drive award-winning strategies.

Ready to inspire your team?
Contact me for talks on digital adaptation, HCP communication, and marketing strategy talks.

references
references

MY JOURNEY

2006 - 2019

Product / Marketing management on chronic, acute and OTC therapeutic areas in multi- national companies such as GSK, Takeda and Reckitt Benckiser.

2019 - 2022

Digital marketing management including all aspects such as e-retail for OTC & dermo-cosmetics; precision marketing campaigns and performance media as well as content.

writing

2022 - 2024

2025 - present

Consulted marketing and digital
transformation upon 16 years of experience. Worked with IBM,  Pfizer, Pierre Fabre, Exeltis and Carex Sweden.

Currently works as the marketing leader Turkey and EMEA marketing leadership team member at Align Technology.

bottom of page